LeChat Nail Products
During my time at LeChat, I had the opportunity to work on a variety of projects that allowed me to expand my marketing and design skills. I managed marketing initiatives through Amazon Vendor Central and developed a range of promotional materials, including email campaigns, flyers, and digital graphics. These materials supported the launch and promotion of new products, helping strengthen brand awareness and effectively communicate our products to customers.
Amazon Vendor Central
Posts
At times, our posts may be featured on our competitors’ product detail pages, providing us with an opportunity to be seen as a viable alternative in the market.
I would be responsible for coming up with the copy and choosing the images. Creating these posts not only offers potential customers nail art inspiration, but also shows them how they can buy and use our products to achieve these looks.
Sponsored Brand Advertisement
Based on the stats of our posts, I decided to feature the most viewed and interacted image as a means to grab the customer’s attention and encourage them to shop our storefront.
I featured our highly rated products to gain the customer’s trust as well as new products to promote our growing catalog.
Packaging Design
We offered seasonal kits throughout the year, and I was tasked with creating a summer kit featuring our LeChat Gel Polish Color and Top in One Coat. I also developed the essential labels for our new Perfect Match Pro line, ensuring the design aligned with the existing aesthetic and branding of the gel and lacquer products.
Deal Sheets
Each season, we offer exclusive discounts on our products to our distributors. To make it easier for them to navigate through our offerings, I designed a detailed deal sheet that provides a visual representation of our products, highlighting key features and pricing information.
Header Cards
I designed custom header cards for our nail racks, which are displayed and sold in beauty supply stores. Our goal was to strengthen our presence, ultimately boosting awareness of our products and encouraging more purchases.
Workbook
I created a workbook for our Advanced Nail Art Class participants to provide visual guidance, highlighting the essential products and offering nail art examples for inspiration.
Email Marketing
I was responsible for writing the copy and designing the layout of our email campaigns, which focused on a variety of topics such as new product announcements, upcoming event news, special sales promotions, and nail design inspiration.
Photography
I was tasked with capturing high-quality product images to be used across a variety of marketing materials, including posters, flyers, and our Amazon storefront. This involved carefully selecting the best angles, lighting, and settings to showcase the products in the most visually appealing way possible.
